I would want to personally be able to see them. Because my budget was so small, I really prioritized my own commute. You can really only see them when you’re driving directly past them, and they tend to cluster in Hollywood. I wrote the taglines and hired a graphic designer to make the designs. So I reached out to the billboard company and I said, “Give me ten of the cheapest billboards you have.” And I think I ended up with 11 or 12. I brought on a publicist to handle the submissions process, and asked, “What’s the cheapest and most effective FYC campaign I can do?” I hit up my friend Zach Broussard, because two or three years ago, he did a version of his “1000 Comedians” list where he took out billboards around L.A. Let me self-fund it.” So I’ve self-submitted for all of the awards this year. So I said, “All right, let me just do it.
